At Flagler College, in my advertising design class I was assigned a campaign that needed to address a social issue. I chose hate. Hate, in all forms, kills not only with force through violence and spoken words, but also when buried deep in the heart. Some people in society may not even realize or recognize the hate or prejudice they have for others, which lead me to conduct this campaign in this aggressive fashion. The campaign consisted of 3 single page magazine ads, a double truck, mailer, 25 second TV spot, 3-phase billboard, and an outdoor ad. The ads were targeting middle-upper class, white male twenty-something suburbanites.
